Getting a new customer expends an enormous amount of energy and time, but to keep a customer well, that can be a tricky thing.
We as contractors need to have continued interactions with our customers to keep them informed about our latest news or just let them know that were around for them when they need us. I find that a phone call is more personal than an email or a letter and I tend to have more success that way, but no matter how you go about doing it, there will always be that thought of, am I going to do more damage by communicating with my customers or am I going to lose those customers all together do to the fact that you might be being too pushy?
I feel that, when you make that first connection with your customer that you were selling yourself to that customer, however when I reach out to an existing customer I feel as if I’m not selling anything and that I actually have a relationship that I am trying to maintain through good communication.
So when are you being too pushy or spamy?
When it feels like your pushing too hard or you feel awkward sending an email or calling your customer then that means you need to work harder on developing your relationship with your customers. Good Luck!
What ideas do you have for maintaining customer relations without being pushy or spamy? Please comment below!
Electrician at Economy Wiring Seattle, Washington
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